Jovan, the brand that has always been about attraction and freedom, re-introduced itself with a new fragrance collection designed for a younger generation. The Jovan Musk Fragrance Collection features three dual-gender scents embracing their musk legacy in a modern and captivating way.
 
Stefano Curti, Chief Brands Officer Consumer Beauty at Coty, commented
 
“Musk is in and what better time to re-introduce JOVAN to the world! With these three new fragrances, we’re capturing our signature musk profile with new formulas that work with your body’s chemistry to create a uniquely personalized olfactory experience.”
 
Jovan was first established in 1972 and has evolved with the current cultural shift to meet the values and desires of today’s beauty consumers. Jovan’s new fragrances evoke confidence, playfulness, and intimacy through timeless notes that can be layered to curate a personal scent that is unique to you.
 
Curti added, 
 
“We’re bringing affordable luxury scents to the market that anyone can wear, regardless of gender. We at Coty strive to bring people together through scent and we hope that these three new fragrances from JOVAN help you to cultivate new relationships and connections.” 

Musk Like You Mean It Collection 

• Skin I’m In: A fresh floral musk that blends notes of Black Currant, Jasmine, and Soft Wood to make you feel comfortable with a boost of confidence.

• Make Them Talk: A captivating woody musk that includes notes of Osmanthus, Lemon Peel, and Patchouli to help you feel empowered and confident.

• I Want You To Want Me: A sensual ambery musk that features gourmand notes of Pink Pepper, Rose, and Cashmeran. 

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